It's not too late to discuss the highly watched Superbowl commercials of this year! Although they were the most watchable part about this year's Superbowl, the ads left fans feeling disappointed. Critics
complained that commercials had a slower pace and focused too heavily on emotional
appeals. Funny commercials tried too
hard or went too far, and the majority of commercials were released pre-Superbowl,
sacrificing the element of surprise. More commercials have been released this
week, including a plethora of Coca-Cola commercials withheld from the
Superbowl. However, there were some standout moments of last week, the best of which may
surprise you!
5 - Budweiser: "A Hero's Welcome”
A best Superbowl
commercial list would not be complete without a Budweiser commercial. The
commercial "A Hero's Welcome" features Lt. Chuck Nadd coming
home for overseas. Little does he know, Budweiser, his girlfriend and his
mother have planned a huge parade for him to celebrate his return. The result
is a heartwarming and inspiring commercial celebrating our troops overseas. Seeing the emotion of everyone's faces connected with the audience and was a nice reminder to salute and thank our troops.
4 - Wonderful Pistachios: Stephen Colbert
After last year's
Gagnam Style disaster commercial, Pistachio bounced back with my personal
favorite ad of the Superbowl. This year, their commercial featured timeless
Stephen Colbert, a bald eagle, and lots of green. The first 15 second segment
features Colbert in a black suit and a lime green tie claiming that "I am
wonderful, pistachios are wonderful, so they will sell themselves... I think
we're done here." After a false break, it is evident that "sales for
pistachios have not skyrocketed in the last 30 seconds due to a lack of
branding," so Colbert goes on to say “Pistachios” 10 times before cracking
his own head open to reveal… a pistachio. A little over the top? Maybe. But
this commercial was certainly talked about.
3 - Cheerios: “Gracie”
The "Gracie"
commercial has been getting a lot of love, and rightfully so! The delightfully
short commercial featured parents with a sassy daughter and a soon to come baby
(and puppy!). Using the cereal to visualize a growing family, Cheerios
emphasizes the brand identity of family. The commercial was short enough to be
attention grabbing and funny enough to stand out.
2 - Budweiser: "Puppy Love"
If anyone was
going to make the list twice, it’s Budweiser. The geniuses at Budweiser seem to
come up with something more adorable and heartwarming every year. Like in years past, puppies and horses were the magic
formula. A Clydesdale and a puppy share a special bond, such that the Horse
chases down a car when the puppy gets adopted and brings the puppy home to his farm. All set to the recent hit "Let her go" by Passenger, this
commercial had everyone on the verge of tears with a stupid smile on their
face... just like last year, and every year preceding.
Surprisingly, the
best commercial of the week was not from the Superbowl! Leading up to the
Olympics, Russia passed an Anti-Gay law, spoken of by Russian
Deputy Prime Minister Dmitry Kozak. In a brilliant, creative response, the
Canadian Institute of Diversity and Inclusion quickly released the “Luge”
video. The spot features two male lugers in a slowed down video featuring the
song “Baby” by The Human League in the background, giving the sport a sexual
spin. As the lugers launch, the line “The games have always been a little gay.
Let’s fight to keep them that way” appears. Bravo, CIDI. Bravo.
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