However, I recently received a promotional email from Papa John's, and yes, I order from PJ's and I like it, that I found particularly horrible as both an interactive marketer and pizza eater.
- Text of the entire email is crammed into the header of the email. Really? Is that necessary? Next time send a multipart MIME message that could render in either html or text depending on the email platform.
- Make sure the text you are sending renders correctly. There's nothing worse and embarrassing then having your brand name show up as "Papa Johnâ€™S"
- Just because this is a promotional email doesn't mean it shouldn't look good. Use the space you have to clearly communicate your call to action, and definitely don't hide your CTA below the fold.