Friday, April 15, 2011

April Perspectives : April Fools in the digital world

RTCRM just released April's Perspectives, which focuses on a handful of April Fools jokes that organizations and brands put forth this year. The Digital Innovation and Integration team dives into each joke and pulls out the strategic, plausible and distinct elements of each.

In this month's issue:
  • Twitter Lessssons from the Bronx Zoo Cobra & Ryan Sssseacrest (p3)
  • April Fool’s as Product Testing? It’s No joke (p4)
  • Rebecca Black Gets the Last Laugh (p5)
  • Coffee, Scooters, and Strategy – The Starbucks Way (p6)
  • Petit Lap Giraffe, DIRECTV Has It (pg7)
Read April's Perspectives.

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