Friday, May 20, 2011
The CDC & Zombies Tackle Emergency Preparedness
Not long ago vampires and anything vampire-related was hot. Movies, TV shows, book, etc. were all trying to cash in on the Vampire-craze, but like dinosaurs, dodos, cassette tapes, slap bracelets and Pound Puppies, vampires are so over.
Now, it's all about Zombies; they're so hot right now. In fact, they're so hot that the Center for Disease Control (CDC) used the threat of a zombie apocalypse to rise above the fray to remind people how important emergency preparedness is and educate them on how to get prepared. It's all in an effort to keep the American public informed on emergency situations, encourage healthy behavior and communicate health messages.
The campaign begins on the CDC's blog, where visitors find the CDC Zombie Apocalypse Preparedness Guide that hilariously weaves in the CDC's emergency preparedness recommendations with a brief history of zombies and what to do if a zombie apocalypse occurs. The campaign provides visitors with zombie buttons, widgets and badges (as seen above) for their websites/blogs, instructions on how to syndicate CDC Emergency Preparedness Pages, lists links to the CDC's Twitter and Facebook pages, provides CDC email sign up and allow users to send CDC ecards. The CDC is also holding a Zombie Apocalypse video contest that allows any and everybody to submit a video on they are preparing for any emergency (hurricanes, floods, tornadoes, or zombies). The winning videos will be selected by the CDC Zombie Task Force and posted/featured on the CDC Blog. The deadline for video submissions is June 3, 2011.
The entire campaign is a fantastic demonstration of how a government organization can create campaigns that are funny, timely and educational. Job well done! Which in zombie translates to "GAHRB MNMHAMNMN GBHRNHA"
Update: Alex Blum, Community Manager of Newsy, sent me a link to Newsy's report on the CDC's zombie campaign. Video gives some great stats on the campaign, captures the sarcasm and hilarity of the effort and also speaks to the notion that the campaign somehow corresponded to Saturday's rapture.
Posted by Rebecca