Monday, October 17, 2011

Facebook Changes unveil Timeline, Apps and Insights

In September Facebook unveiled changes to their platform, including the release of Timeline a new profile layout, Open Graph applications which allows for advanced and more integrated app development, and finally updates to Insights, Facebook's analytic suite. These changes bring opportunities and challenges for marketers across industries. In a recent POV, we discuss the implications and provide step-by-step thoughts on how to approach these changes.

You can read this 4 page POV online.

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