Monday, July 9, 2012

RTC Google Knowledge Graph POV

One last update from me today, the POV Sara and I have been working on for a while about the launch of the Google Knowledge Graph has finally been published to Slideshare. Obviously, I think it's pretty great. Head to the website to see what you think!

Here is a short summary for those of you who need a little more convincing:

"The search giant Google has gone back to its roots with the launch of a new technology - "Google Knowledge Graph." The technology, launched on May 16, leverages the idea of a "semantic Web" focused entirely on user experience. Now when users input a search query on Google, relevant and related information about that query will be provided in a box to the right of the results page. These results will go above and beyond what had previously been provided on search results pages. While users will benefit from more relevant and accessible search results, marketers may see changes in their organic rankings and side-site metrics."

If that doesn't float your boat, I don't know what will.

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