By: Katie Minkoff, Intern
I first discovered outdoor
running in 2008. As a lonely transplant
in North Carolina, I joined an all-women’s running group on meetup.com to break the monotony of my
bi-weekly gym routine. The ladies of the “Downtown Raleigh Women’s
Running Group,” not only broke up the monotony, but also introduced me to a new
type of exercise -- social running.
Finally, physical activity that is not
brutally boring! No longer did I dread
my indoors workouts, with only me, myself and I as company. Running with friends, or to-be friends, not
only motivated me to knock out my
morning run on cold winter mornings, but also provided a new avenue to make friends, catch up
with old ones and set new goals (you
know – those races all my running buddies had signed up for).
Fast forward a few years: While perusing Facebook, I notice my friend Rebecca is on a run. Rebecca’s Nike+GPS app has just posted on her
Facebook timeline, notifying her friends that she has just begun a lunchtime run. I’m even given the option to post a message (called
“kudos”) in a Facebook comment that I’m told will be instantly transmitted to
her via the NIKE+GPS app. What a
revelation! An app was making it
possible for my friend to have a “social” run -- with no apparent running
buddies in sight! I began to wonder - were Rebecca’s Nike+GPS outings
providing the same benefits as my social runs?
Was she feeling the benefits of motivation, meeting new friends and
reaching new goals and if so, how did they compare in the mobile world? I wondered if mobile-social running would be
just a blip on the radar screen or if it’s here to stay.
To assess the mobile market I took a deeper look at the
three benefits of in-person social running to determine if mobile apps do
indeed provide such human-like perks. I took a test drive with three of the top
rated iphone exercise aps, Nike+, Runkeeper
and Endomondo
(for this last one I checked out the $4.99 app to access the full feature
version) and reported some of the cutting-edge features I believe are making
mobile a serious contender in the social-motivation fitness space.
Setting new goals and
tracking progress: All three apps
provide the ability to track and store time, distance, calories, and even
hydration (and have for some time). While most of these functions merely replace paper journals and
spreadsheets, some apps, like runkeeper, take the effort out of planning by
providing pre-designed workouts. Other apps provide incentives such as “NikeFuel” to incentivize runners
to get off the couch so they can brag (virtually) to others using the app.
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