From banks to retailers to supermarkets and everywhere in between, loyalty programs are one of the tried-and-true tactics in any marketer's arsenal. And when they're used smartly, it can be a win-win situation. After all, everyone loves getting free stuff, and companies love it when their customers have a reason to keep coming back again and again, right?
I recently took up a challenge to use and evaluate a new loyalty program being rolled out by one of the largest companies in the world: Microsoft's Bing Rewards program. After a brainstorming session for an upcoming perspective (check it out here!) turned up dozens of ideas, I've decided to carry the experiment through. I will be using Bing Rewards for the next few weeks, blogging about my experiences, and discussing the value of Bing points and the prizes I am able to win.
A little background first. Bing Rewards lets users earn points for running a search on the Bing search engine, testing new products, and performing actions such as setting their home page to Bing. To participate, users must download the Bing toolbar for Internet Explorer and log in with their Windows Live account. Once users earn a certain number of points, they can exchange them for prizes such as gift cards, technology items, or charitable donations.
Stay tuned to this blog for updates!