Friday, January 21, 2011

Jeans that tell a story

As someone who does a lot of Powerpoint work - where the main objective is often to "tell a story" - it’s always refreshing to see a fun, new way of presenting information. Madewell’s “About Madewell” site uses a unique, interactive feature to show you the history of the company – something that a lesser store would have done in a brief paragraph, a few pictures, or maybe a timeline function.

The concept (storytelling vehicle = pair of jeans) is cool, spotlights a product that is the focus of the brand, and makes for a dynamic and fresh way to “tell the story.” I think it's a great example of how to present information in accessible and interesting ways.

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