Mobile Applications are one of the newest and coolest innovations in technology since the first portable computer came out. Apps. are increasing in capabilities and more importantly consumer attention. So, it is important for marketers to take a look at this.
The above presentation discusses:
- What is making apps. so enticing & how are people using them
- Why is it so important to have an app. presence when there are so many other marketing platforms out there
- How marketers can effectively utilize apps?
Here is the list of sources I used: